INFLUENCERS
Content is fire, social media is gasoline.
Greenfluencere: hvem er de, og hvordan bruger du dem i dit pressearbejde?
Klimakrisen udfordrer os og gør, at vi handler mere og mere bæredygtigt. Her hos VOCAST har vi talt med personen bag en profil, der dagligt inspirerer sine følgere til at foretage grønne valg.De omtales som Greenfluencere: personer, der bruger deres digitale kanaler...
Få succes med influencer marketing som offentlig instans
Influencer marketing er en branche i vækst, og mange virksomheder bruger det i kommercielle sammenhænge til at kommunikere ud til en specifik målgruppe med et bestemt budskab. Men vidste du, at offentlige instanser også kan have gavn af det f.eks. i form af en...
The power of mom influencers
Impactful, persuasive, and the ultimate go-to for advice of any kind. Let's talk about mom influencers and how they have conquered the social media world. Mom influencers have really made a mark in the social media landscape. Their content is based on experiences and...
How to get the best out of each dish with Gastronomy Influencers
With the festivities being right around the corner, we have found ourselves browsing through social media and the internet to find the perfect cake or roasted meat recipes, while coming across delightful recipes we also envy, and are inspired by the aesthetically...
Up & Coming Influencers: community curators & social shifters
Up and coming influencers, otherwise known as micro-influencers, are without a doubt one of the most exciting demographics on social media in the eyes of any lifestyle brand. Micro-influencers are usually defined by having a humble number of followers whilst having a...
Beauty advocates in an age of change
In every market, there are a select few beauty influencers whose reach and authority are more crucial for your brand’s success than others. Our international research team curates lists of relevant lifestyle media contacts and saw an increased need for a list that...
Homewear on the rise: how the pandemic influenced our fashion choices
The fact that last year was tumultuous, to say the least, comes as a surprise to no one. As the virus spread and the pandemic were underway it forced most countries to shut down and pushed people indoors. This required and brought a number of changes – including our...
Home Interior Advocates: home is where the heart is
In every local home interior market, there are a select few whose attention and reach are more crucial for your brand's success than others. Our research team curates relevant press lists each week and saw an increased need for a list that selectively showcased these...
The Power of Podcasting
Podcasts are not a new format in 2020. Nevertheless, it is a marketing element with many, and still untapped, possibilities. VOCAST has created a Podcast list for Fashion and Home/Interior, for each market to help our brands navigate in the podcasting sphere. ...
Fashion Advocates in the Age of Change
In every local fashion market there are a select few who’s attention and reach is more crucial for your brands success than others. Our research team curates relevant press lists each week and saw an increased need for a list that selectively showcased these specific...
Branded Imagery: prolonging social media presence through mood board influencers
Images are processed 60.000 times faster than words in the human brain. Pictures resonate within our mind and give us a chance to read between the lines of what isn’t written out. They remove language barriers, placing the sender in a non-market specific landscape....
Influencer Marketing: An ever-changing industry that is here to stay
As social media becomes more rooted in people's lives and takes on other functional roles beyond communication, the aspect of what an influencer means is set to grow. Influencers will become key intermediates, connecting brands with consumers on social media in...
Rise of the Plantfluencer: Bringing the Great Outdoors Home
The urban jungle trend has been around for some years now, but the confinement due to the recent pandemic has brought people closer to their leafy friends than ever. To help interior and lifestyle brands find their green fingers: A brief introduction to the...
The DNA of Trends: Where Do Trends Originate And How Long Do They Last?
What is trending in 2020? Fashion Weeks in Paris, Milan and New York? European Championships in football, the Olympics? No. Today, one of the most searched topics on Google is "how to make a face mask". From one day to another, a global health crisis can impact our...
Beauty and Fashion: A powerful alliance
Over the past few years, the beauty industry has been experiencing a significant change as the launches of more and more brands are setting the industry by storm. With an estimated value of $532 billion, (1) the beauty industry is expected to continue on this rising...